Gundam has always been a solid brand, and e-sports is a very hot concept in recent years
Therefore, Bandai Namco wants to use the Gundam brand to make a splash in the field of e-sports.
This week, the first Gundam Conference planned to be held annually was held in Tokyo. At the meeting, Fujiwara Takashi discussed the future of Gundam and how to strengthen the brand. Manufacturers cited many examples at the conference, including the Netflix “Gundam” live-action series directed by Jordan Vogt-Roberts, the construction of giantGunpla and the opening of Gundam retail stores.
The giant Gunpla is a major publicity method for the brand. For example, a 1:1 free Gunpla was built in Shanghai this year, which is very impactful.
“Mobile Suit Gundam: Extreme VS Extreme Burst”, which landed on the arcade in 2010, has entered the field of e-sports. This game will participate in the Evo2021 fighting conference. But even so, Gundam still hasn’t fully exerted its power in the field of e-sports.
The popularity of Gundam on a global scale already has the foundation of its popularity in the e-sports field. What is missing now is true conversion. Bandai Namco wants to start creating an e-sports scene in North America and is currently developing a new game of “Gundam” with e-sports elements. In the display of the Gundam Conference, there are the words “another e-sports championship” and “new game coming soon”. I don’t know which game it refers to.
Fujiwara Takashi did not elaborate on the details of the game in development, only that he asked players to look forward to further reports.
