Vivo’s imaging chip V1 was unveiled, helping the company improve its smartphone cameras.
The Vivo imaging chip V1 was unveiled at an event held in Shenzhen, China, last week. Vivo’s custom chip is mainly designed to improve the camera performance of smartphones, and it seems that it will help the company adjust its camera performance for specific new features that may be introduced in future smartphones. The company claimed that the Vivo imaging chip V1 had been launched after two years of development, and more than 300 people have participated in it.
Hu Baishan, executive vice president and COO of Vivo, said at the press conference: “V1 is a fully customized integrated circuit chip, dedicated to imaging and video applications, with leading visual quality, marking an important milestone as vivo in independent research and development. And the first breakthrough in chip design. With the design of vivo’s imaging system, the imaging chip V1 can better serve user needs by optimizing the appearance of the viewfinder, video recording and other smart phone application scenarios.”
The imaging chip V1 is the core of the four “strategic tracks” that the company hopes to follow through its mobile phone cameras. According to Vivo, these include “graphics system, operating system, industrial design and performance.” Well not clear yet what the exact future product plans of Vivo are, the company is likely to plan to improve image processing at the chip level to provide it with key performance advantages. However, the company also plans to develop and use its chips only in areas where the industry lacks sufficient sources of choice. The “large demand” for custom chips to support its goals will also be the key to its future use and implementation.
Vivo has introduced many interesting camera technologies, including its gimbal stabilization function and specific camera modes developed with Zeiss. Looking to the future, it is expected that the upcoming Vivo X70 series of mobile phones will be equipped with a V1 custom imaging chip-if they do, what professional-grade camera features it might bring.
